Why do you need to translate and localize your website? Website localization is the most effective way to expand the reach for potential clients and boost your sales. 70% of consumers are more likely to buy a product labeled in their native Businesses whose competitors are already localizing their websites and products can’t afford not to localize. If competitors are not localizing yet, being the first gives tangible competitive advantages: • Increased sales • Improved loyalty • Reduced customer support costs